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The #nomakeup trend is well and truly gathering pace.  Alicia Keys has anchored her comeback to it and IT girls of the moment Gigi Hadid and Kendall Jenner are advocates. Even well-known contouring junkie Kim Kardashian showed up to Paris Fashion week in #nomakeup.

Naked skin is something I truly believe in. I went in to skincare in order to emancipate skin!  I’ve spent years trying to get that wonderful, natural glow you get from a bracing walk along the Irish coast in to a bottle.  The effect of a soft blanket of mineral sea spray covering your face, the coastal breeze whipping the sand up and into an exfoliator, then the warmth of a pub fire melting all that goodness in to your pores.  The tanning serum that Alicia is using instead of makeup to achieve her effortless luminosity, Vita Liberata Self-Tanning Anti Age Serum, is that bottle.

Our skin is our greatest asset.  If the #nomakeup campaign means more of us enjoying it in its natural state and looking after it properly, all the better.

Get your hands on the product behind the secret to Alicia Keys’ No Makeup lookFind out more about our Self Tanning Anti Age Serum here.